About Myself


“There's nothing in the world more powerful than a good story.""
Tyron Lanister.

I am an entrepreneur. I am a storytelling believer. I embrace this change of era to lead companies into new business models to be relevant to society. That's my job and passion: use technology and creativity to connect, transform and solve needs.

I identify and explore new digital trends to support companies and brands grow, connect with their audience, online performance, increase sales, meet business objectives, find their purpose and new business models.

I push digital initiatives to reduce the CAC (customer acquisition cost) and improve the CLTV (customer live time value) and ARPU (average revenue per user) to contribute the company profits.

#digital #creativity #innovation #R&D #strategy #teamwork #change #transformation

Team Leader 90%

Digital transformation 90%

Action and performance oriented 90%

Comunication 95%

Mentoring 90%

RESUME

I was 17 years in some of the most recognized digital agencies leading projects for brands like Nike, Greenpeace, Jazztel, Pepsico, eDreams, Audi, Caixabank, Mercedes-Benz and others. Now I'm leading the digital marketing and media department at ColaCao and Nocilla (leader brands in their markets). In addition, I'm a professor of digital marketing and innovation workflows at the Polytechnic University of Catalonia. I've founded my own digital business consulting firm to help other startups to define, grow up and launch their companies.

  • Since 2016

    Business digital manager

    Idilia Foods
    www.idilia.es/

  • Since 2017

    Master Associate Professor

    Universitat Politècnica de Catalunya
    www.upc.edu

  • Since 2017

    Dreams UP

    Founder
    www.dreamsup.es

  • 2014 - 2016

    Head of Innovation & Technology

    BBDO & Proximity
    www.bbdo.es

  • 2010 - 2015

    Head of Digital & Digital Strategic Planner

    Pavlov
    www.pavlov.es

  • 2009 - 2010

    Account director

    Elogia
    www.elogia.net

  • 2005 - 2009

    Account director

    Doubleyou
    www.doubleyou.com

  • ISDI - 2019

    Master internet business (MIB)

    ISDI

  • EADA - 2017

    Leadership & High performance teams

    EADA

  • UIC - 2005

    Audiovisual Comunication

    UIC

  • UAB - 1998

    Computer science

    UAB

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