“There's nothing in the world more powerful than a good story.""
I am an entrepreneur. I am a storytelling believer. I embrace this change of era to lead companies into new business models to be relevant to society. That's my job and passion: use technology and creativity to connect, transform and solve needs.
I identify and explore new digital trends to support companies and brands grow, connect with their audience, online performance, increase sales, meet business objectives, find their purpose and new business models.
I push digital initiatives to reduce the CAC (customer acquisition cost) and improve the CLTV (customer live time value) and ARPU (average revenue per user) to contribute the company profits.
#digital #creativity #innovation #R&D #strategy #teamwork #change #transformation
I was 17 years in some of the most recognized digital agencies leading projects for brands like Nike, Greenpeace, Jazztel, Pepsico, eDreams, Audi, Caixabank, Mercedes-Benz and others. Now I'm leading the digital marketing and media department at ColaCao and Nocilla (leader brands in their markets). In addition, I'm a professor of digital marketing and innovation workflows at the Polytechnic University of Catalonia. I've founded my own digital business consulting firm to help other startups to define, grow up and launch their companies.
Universitat Politècnica de Catalunya
2014 - 2016
BBDO & Proximity
2010 - 2015
2009 - 2010
2005 - 2009
ISDI - 2019
EADA - 2017
UIC - 2005
UAB - 1998